Group-IB Solutions for Heads of Brand Protection

Fortify your brand’s online presence
without eroding your customer trust

Discover what Group-IB solutions and teams suggest to guide brand protection professionals while addressing all potential challenges - from issues related to the expanded digital transformation to minimizing any reputational risks

Brand protection implies multifaceted protection

Brand protection implies so many aspects to manage - digital risk protection including digital landscape surveillance and attack surface management, then engaging legal assistance, intersecting all that with policies and working thoroughly with stakeholders and employees.

Potential risk
evaluation
Online scams,
phishing, and fraud
Impersonation
scams
Legal
penalties
Issues of
digitalization
Human-related
risks
Challenge

Potential risk evaluation

Any efficient brand protection strategy starts with a detailed assessment of the brand's vulnerabilities and related risks. Define the possible at-risk spots - trademark violations, online reputation damage, or counterfeiting, for example. The challenge is to find a way to analyze, monitor, and prevent it most efficiently.

75%

of companies feel vulnerable to digital threats

Solutions
Monitor and predict existing threats to your brand
Analyze your digital presence and detect anomalies
Continuously guard your brand with intelligent alerting

Integrate Group-IB Threat Intelligence solution as a powerful asset in your digital brand protection strategy. Use it to scan and analyze data across the clearnet, and darknet, discover compromised credentials or malicious websites threatening your brand or customers

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Track the integrity of data sources – ads, online marketplaces, app stores, deep and dark web, domain names, phishing databases etc. Detect potential threats to your brand’s reputation and monitor social media and online forums which can become fertile soil for brand impersonation, defamation, and false information.

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Don’t expect cybercriminals to respect your working hours, make sure you control the situation 24/7 with a competent security operations center. Meet the CERT-GIB, Group-IB’s emergency response team, in action against phishing attempts, scams, or malware. Benefit from CERT-GIB’s authorization to block malware distribution websites, as well as phishing resources in 2,500+ domain zones.

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Challenge

Online scams, phishing, and fraud

The most annoying threats for brand protection professionals are phishing, online scams, and digital fraud. They are all intended to actively deceive your customers and employees. Causing breaches and, as a consequence, reputational and financial losses that degrade your brand's image dramatically.

75%

of all cyberattacks are accounted for phishing and scams

Solutions
Explore all brand protection capabilities of scam intelligence approach
Take off where phishing attacks usually start
Act in real time to stop digital fraud
Rapidly take down any detected violation
Investigate phishing episodes and other incidents

Leverage the power of an actor-centric approach to fight smart against many existing brand protection violations from online scams to intellectual property theft. Use Group-IB Digital Risk Protection solution to protect your customers and learn more about scam groups and frameworks to improve your digital scam detection as well as takedowns.

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Protect your brand from all email-borne attacks including phishing with Group-IB Business Email Protection. Prevent business email compromise, fearlessly deal even with sophisticated attacks, and providently hedge your employees.

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Opt for Group-IB Fraud Protection solution to eradicate social engineering, scam calls or online fraud across digital channels. Contribute to your brand’s positive image using the patented technologies that allow you to detect anomalies without degrading UX, authenticate users without false positives, and implement strong data security measures.

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Benefit from the extremely thorough three-stage takedown process suggested by Group-IB Digital Risk Protection – from the notification stage of identifying the resource owner and asking to remove the violation to the enforcement stage of our partner network, and finally the cease-and-desist stage of getting an official pre-trial order to take down the violation.

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Rely on the Group-IB Cyber Investigation team to get the full information about the incident, promptly identify the threat actor’s profile, and collect digital evidence to present in court or to the law enforcement agency. Don’t let your revenues, intellectual property and hard-earned reputation become a low-hanging fruit for threat actors.

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Challenge

Impersonation scams

Technology and innovations move into the digital world, and your brand's authentification aspects inevitably expand and evolve. Your brand's image is strongly related to your products or services but also to what your representatives do and talk about in the public eye. It's a real challenge to make sure you protect your customers, products, and employees from any kind of falsification or fraud.

$5 mln

views collected by a SM post of certain VIP's fake account with 7days

Solutions
Protect your C-level representatives
Combat counterfeit products to save brand value
Preserve your customers from phone scams

Use Group-IB Digital Risk Protection to defend the personal brands of your company’s top professionals or speakers and hunt down any impersonations and fake accounts that can cast a shadow on their reputation.

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See how Group-IB Digital Risk Protection helps you to protect your customers from counterfeiting and illegal online sales by blocking offers of such products online, reducing distribution and monitoring compliance. Don’t let them dilute your brand’s image and cause any reputational damage or money losses.

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Use all the capabilities of Group-IB’s Call-ID technology to defend your customers,users, and their personal data, enrich your anti-scam systems and prevent social engineering attacks such as information theft, caller ID spoofing, fake buyer fraud etc., or any other phone fraud.

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Challenge

Legal penalties

Brand protection is as much a cybersecurity issue as it's a legal problem.

$877 mln

Amazon was issued a fine for breaches of the GDPR in 2021

Solutions
Facilitate the takedown process on a pre-trial basis
Get the legal support while investigating incidents

Learn more about Group-IB Digital Risk Protection solution’s 3-stage takedown process combining automated systems and a broad partnership network to defeat the majority of violations on a pre-trial basis.

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Explore how the Group-IB Cyber Investigation team assists in interaction with law enforcement agencies to ensure the criminal prosecution as well as providing testimony in courts and presenting digital evidence.

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Challenge

Issues of digitalization

While you are expanding your brand's digital presence, multiply online campaigns and increase sales, the attack surface and risks are expanding simultaneously. The risk of data loss is one of the most threatening issues that could cause some important reputational damage to your brand.

65%

of data breach victims lost trust in the organization

Solutions
Prevent data breaches to avoid major brand damage
Control your attack surface expansion

Protect the data your customers entrust you more and more in this digital era. Combat data breaches that become a common problem for almost all organizations, and preventing them requires a complex system of cybersecurity measures. Discover the most relevant solutions Group-IB suggests.

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Explore capabilities of Group-IB Attack Surface Management solution and facilitate dealing with growing IT complexity and attack surface expansion caused by cloud migrations and mass digitalization. Don’t lose control of your assets because it can result in data leaks. Keep track of all your external digital assets and assess risks accurately.

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Challenge

Human-related risks

The human aspect is one of the most challenging elements of brand protection. Your employees are brand representatives and they have access to your organization's sensitive information. In addition to implementing policies, you would better think of investing in their cyber education and building a security-concious culture as well.

95%

of all breaches are caused by human errors

Solutions
Increase the cyber awareness of your employees
Ensure your assets are used appropriately

Discover Group-IB Cybersecurity Awareness Training workshop that will surely help your employee safely navigate cyberspace, and learn to protect their privacy and, company’s sensitive information or devices.

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Go for regular compliance audits with Group-IB Compliance Audit and Consulting to prevent cyber risks and meet all the requirements set by governing laws, regulations, and policies.

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Connect with us to address all issues related to brand protection

Contact our team of specialists who will be able to cherry-pick the best solutions to help you ramp up your brand protection efforts

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